Bethesda ContractingHeadless CMS Website Development for a Residential Contractor
About the Project
Bethesda Contracting’s website began with a completed visual design provided by another agency. Our role was to bring that design to life through custom web development, translating the Figma files into a responsive Next.js frontend and building a flexible Sanity CMS behind it.
The site needed to support several different kinds of content, including general pages, services, projects, and blog posts, without forcing them all into the same structure. We built the content system around those differences, giving each area the flexibility it needed while keeping the editing experience consistent and manageable.
Bringing the Design to Life
With the visual direction already established, our work began with translating the provided designs into a responsive, working website. We built the frontend in Next.js, carrying the layouts, typography, imagery, and interactions across different screen sizes while creating the underlying structure needed to support the site as a whole.
The goal wasn't simply to reproduce a static design. It was to understand how each piece should behave once it became part of a living website—from navigation and responsive layouts to the different ways content needed to adapt from page to page.
Different Content, Different Needs
Not every part of a website needs to tell its story in the same way. A service page has different needs than a completed remodeling project, while general pages and blog posts each have their own kinds of content to accommodate.
Rather than forcing everything into a single template, we structured the Sanity CMS around those differences. Each type of content was given a flexible set of sections suited to what it needed to communicate, allowing pages to take different shapes while still feeling like part of the same website.
This gave the team room to build around the content they actually had—whether that meant showcasing a finished project through photography, explaining a service in greater detail, or creating an editorial page with its own flow.
Letting the Work Tell the Story
For a residential contractor, the finished work speaks for itself. The portfolio was built to put Bethesda’s projects front and center, using large photography and a clean, understated layout that lets visitors explore the work without getting in the way.
Projects can be organized by category, making it easy to move through different types of renovations while giving each project its own space to tell a more complete story. Behind the scenes, the portfolio was built as structured content in Sanity, allowing new projects to be added over time while keeping the experience consistent across the site.
Built for Ongoing Publishing
The website also needed to make room for what came next, giving Bethesda a place to continue sharing its expertise, ideas, and perspective as the business grew.
The blog was built as its own publishing system within Sanity, with categories and tags to organize articles and flexible content for creating richer stories beyond a standard block of text. Photography, headings, written content, and other sections can be arranged around the needs of each article while the archive keeps everything organized and easy to explore.
This gives Bethesda a way to keep adding useful content over time without changing the underlying website each time there's something new to share.
Forms That Fit the Conversation
Not every inquiry needs to ask the same questions. Instead of building a single contact form into the site, we created a flexible form system that could be configured around the kind of information Bethesda needed to collect.
Forms could be built with different combinations of fields and field types, making it possible to create anything from a simple contact form to a more detailed project inquiry without developing each one from scratch. Form submissions were connected directly to email delivery, while the forms themselves remained part of the same manageable content system as the rest of the website.
The result was a system that could adapt along with the business, giving Bethesda the freedom to ask the right questions for the conversation at hand.
Have a Design Ready to Build?
Whether you're starting with an established design or looking for a development partner to help bring a larger project together, we build thoughtful websites with the flexibility to work well beyond launch.